Expedia Seasonal
Marketing Campaigns
The End of Season Sale was the first fully funded and resourced program at Expedia. This event generated media buzz across social media and TV. The creative utilized in this event was leaned into for future mobile campaigns and app store promotions.
My Role
Each season, the marketing team would look to my team to create a new branded campaign that would be visible throughout the Expedia site, emails, and social media. I gathered the competitive tear downs, the metrics from previous seasons, creative directed all aspects of the programs, worked with business in identifying goals, and presented variants back to leadership.
Skills Used
• Creative direction
• Cross team collaboration
• Color systems
Let’s Go! Campaign
With this campaign we tested a secondary brand color palette to create focus for the program without distracting too much from the core experience. We also tested a new ‘plan-ahead’ messaging and reminder system for our best customers. I worked with the Senior Designer to develop the creative, global brand team on color selections, and presented to senior leadership the concept.
Expedia Holiday 2018
The concept was to capture and highlight those magical moments that happened throughout the travel experience, and the excitement of unwrapping a gift under the tree. Visually, this aimed to make an emotional connection while keeping the creative light and bright. A subtle ribbon weaved its way into the creative, to “tie” into and celebrate the holiday season.
