Prep Sportswear Site Redesign and Rebrand
With this rollout we wanted to build brand trust with the Prep Sportswear customer and product line. For the first time, we did a photoshoot with the top selling SKUs on models in everyday situations. We rebuilt the user interface and made it easier for the customer to find their store.
New Shopping Paths and Improved Navigations
My Role
I redesigned the homepages and landing pages for the new site experience. I simplified the navigational elements and gave the primary call-to-action (enter school name) the primary focus area. If you were a returning customer, all sub-tiles and apparel would change to your most recent searched store.
Skills Used
• User testing
• Photography, brand development, and implementation
• UX design and direction
The Result
These changes improved the users experience to know where and how to purchase their customized apparel. The company saw year-over-year sales growth rates and they exceeded all sales goals for the college and school channels.
New Email Experiences
With the site refresh, we also needed to visually align our college and school channel emails to help build brand confidence with the customer. We did this by using the same brand imagery and design system from the site to provide emails with customized apparel designs and content.
My Role
This is a series of shots from the photoshoot I art directed. These shots allowed for us to show front, back, and arm printing areas we offered.
Skills Used
• Talent acquisition with agencies
• Story boarding
• Photographer, photo crew, and stylist negations
• Wardrobing
Email sent to full college customer base. All content and apparel designs would change based on the customers last searched store.
Additional Photography Selects
We wanted to capture the diversity of students that could be found on school and college campus’s in everyday fan apparel.
